Berkshire Hospitality
Berkshire Hospitality designs, produces, and distributes premium bedding for the hospitality and healthcare markets throughout the US.
In my role as a Graphic Designer and Digital Marketing Specialist, I was in charge of comprehensive marketing initiatives, including the creation of videos, animations, and social media content, exhibition booth design and execution, logo development, web management, and the production of diverse marketing collateral.
Videos and Animations
Providing video and animation marketing strategies and creating compelling visual content that resonates with target audiences.
Marketing Collateral
Designing and creating marketing collateral for web and print, including magazine advertisements, presentations, banners, invitations, and postcards.
Postcards
Magazine ads
Presentations
Exhibition Booth Design
Conceptualizing and executing exhibition booth designs that showcased products and enhanced brand visibility. This included spatial planning of booth layouts, designing and executing print materials such as banners, posters, and postcards, and promoting exhibitions via social media, magazines ads, and email invitations.
BDNY 2023
HD Expo 2023
Social Media Management
Managing social media platforms, including developing and executing effective social media strategies to enhance brand visibility and engagement, content creation, community management, and data-driven analytics to drive business objectives.
Logo Design
Creating logo designs that effectively communicate brand identity and resonate with target audiences.
ecofiber™ is Berkshire’s sustainability brand where fiber is made from recycled plastic bottles and/or cotton grown using sustainable methods. As such, the arcs surrounding the words evoke associations of circular economy and recycling.
knit2fit™ is Berkshire’s brand of box spring covers. The logo of a bed icon includes the words at the location of the box spring (underneath the mattress).
I also animated Berkshire’s existing logos of the DuraWhite™ brand and their main logo.
Website Management
Management, development, maintenance, and optimization of the company’s website. These included creating new webpages, optimizing assets for web, updating existing pages, ensuring a seamless user experience for desktop and mobile, and utilizing analytics to drive website performance and achieve organizational goals.
