Website Strategy, Redesign & Optimization
Berkshire Hospitality & Healthcare
Overview
Led the ongoing management and large-scale redesign of the company website to better support business growth, evolving product offerings, and B2B marketing efforts.
Approach
Restructured the site to improve clarity, navigation, and content hierarchy, making it easier for users to understand the company’s offerings and value proposition. Aligned messaging and page structure with marketing and sales objectives, ensuring the site supports both discovery and conversion.
Oversaw the transition to a more streamlined content management system, partnering with technical resources to ensure a smooth migration while aligning the platform with marketing needs and content workflows.
Continue to manage day-to-day website updates, including page design, content development, and ongoing optimization. Focus on usability, scalability, and efficient content workflows to support continuous marketing initiatives and future growth.
Key Contributions
- Website strategy and content structuring
- Page design, content creation, and CMS management
- UX improvements and navigation optimization
- Oversight of platform migration and implementation
- Alignment with marketing campaigns and sales needs
- Ongoing updates, testing, and performance optimization
Impact & Applications
Improved site clarity, user flow, and engagement while creating a flexible, scalable platform that supports ongoing marketing efforts, new product launches, and business growth.
