Trade Show Booth Design & Collateral
Berkshire Hospitality & Healthcare
Overview
Designed a 10×20 trade show booth for BDNY 2025, a leading hospitality industry exhibition, to showcase Berkshire Hospitality’s bedding products and strengthen brand presence in a competitive B2B environment.
Approach
The booth is centered around a fully styled bed as the primary focal point, immediately communicating product quality and use in a real hospitality context. Surrounding displays organize additional bedding products by type, allowing visitors to quickly understand the range while keeping the space clean and easy to navigate.
The layout is designed to guide movement through the booth while maintaining clear sightlines to the central display. Large-format graphics and signage reinforce brand identity and product messaging, creating a cohesive visual system across the space. Supporting collateral, including brochures and promotional materials, is designed to extend the experience beyond the booth and support ongoing sales conversations.
Key Contributions
- Designed a 10×20 booth layout centered around a hero product display.
- Developed spatial flow to support both product visibility and client interaction.
- Created large-format graphics, signage, and on-site visual systems.
- Designed supporting collateral including brochures and promotional materials.
- Maintained brand consistency across all physical and supporting materials