Integrated Marketing Campaign
Berkshire Hospitality & Healthcare
Overview
An integrated, multi-channel campaign designed to promote Berkshire Hospitality & Healthcare’s promotional products to distributors and industry end buyers. The campaign aligned messaging and visual identity across digital and physical touchpoints to deliver a consistent brand experience.
objective
Increase brand awareness among promotional products professionals
Drive engagement across key digital channels
Generate quality leads and nurture existing prospects
Strengthen brand positioning as a vertical supplier of hospitality-grade products
My Role
Led the end-to-end development and execution of the campaign, including strategy, creative direction, content creation, and channel management. Collaborated with internal teams to align messaging and execute the campaign effectively across all channels.
Execution
Developed and applied a unified visual system across email, social, web, and print. Created campaign assets including marketing collateral, digital content, landing pages, and trade show materials, ensuring consistency across all touchpoints.
Channels Included
Social Media
Email Marketing
Website / Landing Pages
Print Collateral
Trade Show Booth Design
Video and Motion Graphics
Results
~10% click-through rate
45% email open rate
Drove consistent engagement across campaign touchpoints
Supported increased website traffic and user interaction
