Website Strategy, Redesign & Optimization | Berkshire Hospitality & Healthcare

Led the ongoing management and large-scale redesign of the company website to support business growth and evolving product offerings. Designed and developed new pages, updated content, and improved overall site structure and usability.

Focused on creating a user-friendly experience while aligning messaging with marketing and sales objectives. Continuously monitored performance and optimized content to support increased traffic and user engagement.